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Wisconsin Agricultural Tourism Image & Video Assets
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Press Releases
Explore recent announcements and news about our association and its members.
Food + Farm Exploration Center Nominated for 2026 Governor’s Tourism Innovation Award
The Wisconsin Agricultural Tourism Association (WATA) has officially nominated the Food + Farm Exploration Center (F+FEC) for the 2026 Governor’s Tourism Innovation Award. This award recognizes organizations that implement transformative strategies through technology, sustainability, and best practices to enhance the visitor experience.
Busy Barn Farm Adventures Secures Historic Back-to-Back Governor’s Tourism Award Nominations
The Wisconsin Agricultural Tourism Association (WATA) is celebrating a landmark achievement as Busy Barn Farm Adventures has been nominated for a Governor’s Tourism Rising Star Award for the second consecutive year (2025 and 2026). This rare back-to-back recognition underscores the farm’s rapid ascent as a premier Midwest destination and a cornerstone of Jefferson County’s tourism economy.
Sheila Everhart Nominated for Governor’s Tourism Service Excellence Award Following International Success in West Bend
The City of West Bend Tourism Commission and Visit West Bend have officially nominated Sheila Everhart, Executive Director of the Wisconsin Agricultural Tourism Association (WATA), for the 2026 Governor’s Tourism Service Excellence Award. The nomination cites her transformative leadership in coordinating Marketing for the Classic Green Reunion 2025, an international event that generated a staggering $1.79 million economic impact for the region.