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Press Releases
Explore recent announcements and news about our association and its members.
Agricultural Tourism Destinations Nominated for Governor’s Tourism Awards Statewide Press Release
The Wisconsin Agricultural Tourism Association (WATA) is proud to announce that six of its key partners and leaders have been nominated for the prestigious 2026 Governor’s Tourism Awards. Representing the fastest-growing segment of the state’s $25.8 billion tourism industry, these nominees exemplify the leadership, innovation, and heritage that make Wisconsin a premier agricultural tourism travel destination.
Calumet County’s Rick Sense Nominated for 2026 Governor’s Tourism Rising Star Award
The Wisconsin Agricultural Tourism Association (WATA) has officially nominated Rick Sense, Economic Development and Tourism Specialist for Calumet County, for the 2026 Governor’s Tourism Rising Star Award. This prestigious honor recognizes newcomers who demonstrate transformative leadership and a deep-seated passion for Wisconsin’s $25.8 billion tourism industry.
Rainbow Ridge Farms Nominated for 2026 Governor’s Tourism Bright IDEA Award for Radical Accessibility
The Wisconsin Agricultural Tourism Association (WATA) has nominated Rainbow Ridge Farms for the 2026 Governor’s Tourism Bright IDEA Award. This honor recognizes initiatives that drive meaningful impact through Inclusive, Diverse, Equitable, and Accessible (IDEA) tourism. Rainbow Ridge Farms is being celebrated for its groundbreaking partnership with the North American Squirrel Association (N.a.s.a.), which provides all-terrain Action Track Chairs to ensure the farm’s rugged outdoor terrain is accessible to every visitor.
Agriculture Pioneers Bob and Mary Ann Pearce Nominated for Governor’s Tourism Legacy Award
The Wisconsin Agricultural Tourism Association (WATA) is proud to announce the nomination of Bob and Mary Ann Pearce, owners of Pearce’s Farm Stand, for the prestigious 2026 Governor’s Tourism Legacy Award. This nomination honors their 60-year commitment to building a destination that defines Wisconsin’s farming heritage and serves as a vital economic engine for Walworth County.
Lautenbach’s Orchard Nomination as Easy as Cherry Pie Governor’s Tourism Award
The Wisconsin Agricultural Tourism Association (WATA) is proud to announce the nomination of Lautenbach’s Orchard Country for the 2026 Governor’s Tourism Arts, Culture & Heritage Award. This nomination honors the Lautenbach family’s 70-year legacy as a "living museum" of Door County’s iconic cherry-farming culture and its profound impact on Wisconsin’s tourism economy.