The Wisconsin Agricultural Tourism Association Blog

Blueberry Bliss: Wisconsin U-Pick Farms

There’s nothing quite like the taste of a sun-ripened blueberry plucked straight from the bush—and here in Wisconsin, summer is the perfect time to gather up your favorite people and head out for a sweet U-Pick adventure.

Wisconsin Fairs

County and state fairs are a must during Wisconsin summers. Here are a few Can’t-Miss Fairs This July & August!

4-4-8 WATA Summer Staycation Challenge

Join the #448WATASummer Staycation Challenge and Make the Most of Wisconsin Summer

Touchdown-Worthy Travel in Wisconsin

The 2025 NFL Draft is coming to Green Bay, and whether you're a die-hard football fan, a foodie, or just looking to make the most of your road trip, Wisconsin’s farm stops are a winning play.

All-New WATA Bus Tours

The Wisconsin Agricultural Tourism Association (WATA), in collaboration with the Classic Green Reunion, is excited to announce two brand-new motorcoach tours this June, giving you a front-row seat to Wisconsin’s vibrant agricultural scene.

WATA Peer-to-Peer Mentorship Program

WATA Peer-to-Peer Mentorship Program GoWIAgTourism.com Get 1-to-1 guidance from an experienced agricultural tourism destination owner/manager who can help you.