About Us
Hidden Valleys, Inc. promotes tourism and economic development across nine counties in Southwest Wisconsin, including Crawford, Lafayette, Richland, Monroe, Vernon, Juneau, Green, Grant, and Iowa. The organization highlights scenic landscapes, small towns, and year-round festivals through an annual visitor guide and regional promotion in Wisconsin, Illinois, and Iowa. Hidden Valleys partners with Tri-County Tourism, the Wisconsin River Byway, the Great River Road, the Wisconsin Agricultural Tourism Association, and Driftless Destinations Motorcycle Group, connecting travelers to festivals, outdoor recreation, and authentic Driftless Area experiences.
