FOR IMMEDIATE RELEASE
DATE: February 13, 2026
CONTACT: Sheila Everhart, Executive Director, (608) 774-1354, [email protected]
WATA Launches New Digital Passport Experience: Spring Babies on the Farm
JANESVILLE, WI – The Wisconsin Agricultural Tourism Association invites visitors to experience the joy of spring on Wisconsin farms with the launch of the Spring Babies on the Farm Digital Passport.
This free, mobile-friendly pass connects families and animal lovers with farms across the state where they can meet newborn animals, learn about agriculture, and celebrate the season of new life.
Passholders can discover and visit participating farms featuring lambs, calves, chicks, goat kids, piglets, and other spring arrivals. Each stop offers a unique opportunity to see farm life up close while supporting local farmers. Guests can easily check in at participating locations, track their progress, and unlock rewards as they explore through their mobile devices.
The passport will run March 20 – May 31, with some farms offering specific event dates. As springtime schedules can vary, WATA strongly encourages all guests to read individual farm descriptions and verify operating hours within the Spring Babies Digital Passport before departing. Many agricultural venues maintain limited hours during the spring season; so, advance planning is essential for the best visitor experience.
Visitors can sign up for the free passport online at www.wiagtourism.com/passports and receive it instantly via text or email with no app download required. Once registered, passholders can browse participating farms, plan visits, and check in at locations throughout the season.
“Spring is one of the most special times to visit a farm,” WATA Executive Director Sheila Everhart said. “Animals are being born, fields are coming back to life, and farmers are excited to share those moments with visitors. The Spring Babies on the Farm Passport makes it easy for people to find farms where they can experience that firsthand.”
The passport encourages families, couples, and day-trippers to explore multiple farms while creating memorable spring outings. In addition to meeting baby animals, many farms offer activities such as farm tours, educational experiences, farm markets, and seasonal treats.
While check-ins begin March 20, registration for the Spring Babies on the Farm Digital Passport is now open. Participants can sign up and begin planning their farm visits today.
For more information and to register, visit the www.wiagtourism.com.
About the Wisconsin Agricultural Tourism Association (WATA)
WATA is a non-profit which provides policy information, marketing and education to working farmers, thereby organization dedicated to promoting agricultural tourism as a sustainable economic engine for Wisconsin across Wisconsin. By connecting travelers with authentic farm-to-table experiences, WATA supports the preservation of family farms and the revitalization of rural communities across the state. Learn more at WiAgTourism.com. Agricultural Tourism Destinaito…